Computer Science & Engineering

Master of Business Administration

The two-year, full time MBA (Master of Business Administration) curriculum is designed by VTU and we deliver the curriculum in an innovative and practical oriented manner with emphasis on case studies, guest lectures and plenty of activities for the holistic development of the participants. The two years are divided into 4 semesters and each semester is of 16 weeks duration. MBA is a 100-credit program. The first year has core papers which are common to all the participants. The second-year has courses based on the specialization chosen by students.

DEPARTMENT OVERVIEW

Department of MBA at Atria Institute of Technology was established in 2004. The current business environment requires managers with integrity, accountability, and individuals with a strong sense of social responsibility. At MBA, we provide our students with an opportunity to explore beyond their limits and enrich their thought process through a detailed academic course. The two-year MBA program develops and nurtures managerial talent in its students so that they can successfully enter the corporate world of digital India. Department of MBA has always believed and worked towards transforming students’ career by moulding their Personality, shaping their Behaviour, and imparting KSAs required to excel in the corporate world. The department is committed to quality teaching and enrichment in the area of academics, co-curricular, extracurricular activities, research, and placement performance. We have a strong faculty team drawn from the best of IIMs/IITS and a mix of faculty from other premier institutions picked from academia and industry background. The teaching pedagogy covers solving real time case studies, role plays, seminars, presentations, workshops, webinars, industry interactions through Industrial Visits and Industry Expert talks etc which exposes students and enables them to become more confident in achieving success in the business world. As students of Department of MBA, they spend their memorable learning and celebration moments by achieving their goals of being a successful student and grow into a complete professional before they graduate as an MBA. In the past our students have been placed in several leading foreign, Indian MNCs and start-ups across a wide spectrum of industry verticals like IT, BFSI, FMCG, Hospitality, Healthcare, Manufacturing etc.


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VISION

To be a prominent management institution offering transformational learning and research for growing human potential by developing socially responsible and effective future leaders.

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MISSION

M1 - Effectively disseminate business knowledge between industry and academic experts and student-community.

M2 - Collaborate with leading organisations for exposure to real life business problems and solutions.

M3 - Create an ambience for superior academic and research endeavours to nurturê ethical future leaders.

M4 - Foster employability, entrepreneurship skills and social responsibility.

  • PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

    • Business Leaders with ethics : To develop graduates to be proficient in managing a business unit ethically, legally and in a socially responsible manner.
    • Research & Innovation: To inculcate the spirit of research and innovation to groom entrepreneurs.
    • Professional Competency: To nurture holistic problem solving skills among students for finding optimal solutions to business problems.

  • PROGRAM OUTCOMES (PO)

    • Acquire Sufficient theoretical knowledge and are enabled to apply them to solve practical problems in business and other organizations / institutions of importance.
    • Apply Effective communication skills with a high degree of lateral and critical thinking that enhances learn ability, developed for being continuously employable.
    • Demonstrate leadership qualities, ethically sound, enabled with decision making skills that reflect a high degree of social consciousness.
    • Recognize the need for sustained research orientation to comprehend a growingly complex, economic, legal, and ethical environment.
    • Possess self-sustaining entrepreneurship qualities that encourages calculated risk taking.

  • PROGRAM SPECIFIC OUTCOMES (PSOs)

    At the end of the course, the graduate should be able to:

    • For Marketing : Students should be able to develop a brand and position it in the market through appropriate marketing communications to generate sales and achieve revenue target
    • For Finance : Students should be able to plan and analyze the financial needs of an organization and drive towards profit maximization while minimizing financial exposure.
    • For Human Resource Management : Students should be able to build and develop organisation culture, perform manpower planning, and implement compensation system.

  • SWOC

    • Strengths : Highly qualified faculty having industry and academic experience with high retention rate. Better Student Faculty ratio. ICT enabled state of the art Classrooms. Innovative Teaching Learning pedagogy. Research Centre recognised by VTU Significant number of research publications in reputed journals. Student centric learning with personalized mentoring. Consistently good academic performance. High degree of industry interaction. Strong Alumni network. Good record of Placements.
    • Weaknesses : Department branding can be further improved. Research reference resources can be increased. Increase the number of consultancy projects. Research publications in Q1 and Q2 level to be enhanced.
    • Opportunities : Increase intake with requisite approvals Pursue research grants from funding agencies Participation in FDPs with eminent institutions. Pursue MoUs with foreign universities and leading corporate entities. Inter-disciplinary research with engineering departments in line with NEP 2020.
    • Challenges : Competition from B-Schools and Universities. Attract better quality students. Unable to implement new undergraduate program due to affiliation status. Due to Pandemic blended mode of teaching impacts the effective knowledge dissemination.
NBA Accredited

Specializations

Marketing

Finance

HR


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Newsletter 2023

2022 - 2023

Newsletter 2022

2021 - 2022

Newsletter 2021

Even 2020-21

Odd 2020-21

Newsletter 2020

Even 2019-20

Odd 2019-20

Newsletter 2019

Even 2018-19

Odd 2018-19

DEPARTMENT HIGHLIGHTS

  • The Department of MBA is NBA accredited as one among only 4 NBA accredited PG programs in Karnataka.
  • Faculty from renowned institutions including IIM & IIT
  • Faculty with a blend of experience in Teaching and Industry
  • Strong Alumni Network
  • Outstanding Placements

Professor and Head of the Department

Dr. Neena Prasad

Head of Department - MBA (I/C)

  • Dr. Neena Prasad, Professor and Head of Department of MBA, holds a Ph.D. in Emotional Intelligence.
  • With a demonstrated history of more than 2 decades of wide-ranging experience in industry and academics, her research interests are majorly focused in the areas of emotional intelligence, marketing, and branding. She is on the review board of reputed Scopus indexed journals like Sage and Inder science journals.
  • Dr. Neena Prasad is an active researcher who has presented in International Conferences and published her research in reputed journals as well. Deciphering the consumer mind-set, Emotional Intelligence coaching coupled with soft skills training, work life balance, emotional wellbeing and employee engagement are her forte.
  • She is adept in curriculum design, content development, outcome-based teaching and learning process with contemporary pedagogical tools for business management programmes.
  • Dr. Neena Prasad is an authorised licensee and a curator of TEDx events.
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  • FACULTY

    Photo Name Designation Specialisation Qualification Experience Profile
    Dr. H R Ananth Head T & P & Associate Prof. in MBA HR PhD, MBA, BCom 40 Yrs View Profile
    Dr. Sreedhara Ramesh Chandra Associate Professor Accounting and Finance PhD, M.Phil., MBA, M.Com, B.Com 30 Yrs View Profile
    Dr. Rashmi Singh Roy Associate Professor Strategic HR, Talent Sourcing, Learning & Development, OB & Leadership Ph.D. (Patna University), PGDBM (New Delhi Institute of Management), M.A. (Miranda House, Delhi University), B.A. History (Hons.) (Lady Shri Ram College for Women, Delhi University) 15 Yrs View Profile
    Dr. Richa Das Associate Professor HRM & OB Ph.D (IIT, Dhanbad), MBA (IIT, Dhanbad), B.A. Economics (Hons.) (Banaras Hindu University, Varanasi), Certification in HR Analytics (IIM, Rohtak), Diploma in Russian (Banaras Hindu University, Varanasi) 12 Yrs View Profile
    Archana R Motta Assistant Professor Marketing MPhil, MBA, BBM, UGC-NET 27 Yrs View Profile
    Rajimol K P Assistant Professor Finance & HRM Pursuing Ph.D. in Finance from Annamalai University MBA (Finance & HR),
    B.Com    		 16 Yrs View Profile
    Mr Gururaj P Kulkarani Assistant Professor Finance & Marketing MBA, BE 16 Yrs View Profile
    P R Madhu Shree Assistant Professor Accounts & Finance Pursuing Ph.D. in Finance from VTU MBA (Finance & HR),
    B.Com    		 9 Yrs View Profile
    Devaki S Assistant Professor HR, Marketing & Business Communication Pursuing Ph.D. in Management(HR) from VTU UGC-SLET,
    MBA (HR),
    B.Com (HR & Marketing)    		 7 Yrs View Profile
    Vivek V Assistant Professor Marketing MBA, BCom, BSc (IT) 8 Yrs View Profile
    Mr Subhash Chandra Charan K Assistant Professor Marketing MBA, BCom 1 Yr View Profile

  • ADVISORY BOARD

    Prof. M Rammohan Rao

    • Former Dean at the Indian School of Business, Hyderabad.
    • Former Director, Indian Institute of Management, Bangalore.
    • Member, Governing Council, Atria Institute of Technology.
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    Prof. Jayshree Suresh

    • Academician and Entrepreneur.
    • Dean, DAV Guru Shikshanam, Teachers Academy.
    • Former Dean, School of Management, SRM University.
    • Former Research Associate, IIM-Ahmedabad.
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    Prof. Vedavyas Mysore

    • Visiting Professor, PES University.
    • Ex-Senior VP, Tech Mahindra.
    • PGDM, IIM-Bangalore.
    • BE IISc, Bangalore.
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    Puneet Kinra

    • Ex-Group CEO, Balaji Telefilms.
    • Ex-Associate Director, PwC.
    • Managing Partner at Kin Advisors.
    • MBA, University of New South Wales, Sydney.
    Know More

    T R Anand

    • Advisor-Education, Atria Group.
    • Ex-Advisor to President, SRM University.
    • Ex-President, Tech Mahindra.
    • Ex-Country GM for e-Business, IBM India.
    • The Indus Entrepreneurs (TIE), Governing Council Member, Bangalore Chapter.
    • PGDM, IIM-Ahmedabad.
    Know More

  • PLACEMENTS, INTERNSHIPS & PROJECT WORK

    Placement is an integral part of Management education. With the increase of competition to grab best of the opportunities available in market training and development of students has become inevitable. At Department of MBA placement preparation and readiness starts right after the admission for every student. Process starts with identifying the basic skills and improvement areas and goes on with conducting foundation, added advantage courses, monitoring the progress of each student, and enhancing the readiness to compete with the best. Our students are well placed in several leading multinational companies, leading Indian organizations, and start-ups across a wide spectrum of industry verticals like Banking & Finance, IT, Management Consultancies, Manufacturing and Consumer Goods.

    Atria Institute of Technology
    Department of MBA
    Placement Statistics From 2018 to 2022
    Academic Year Total No. of Students Total No. of Students Placed
    2021-2022 42 34 Read More
    2020-2021 53 37 Read More
    2019-2020 34 28 Read More
    2018-2019 41 35 Read More
    image
    Atria Institute of Technology
    Department of MBA
    Internship/ Organization Study List
    Academic Year No. of Companies
    2021-2022 42 Read More
    2020-2021 55
    2019-2020 34
    2018-2019 41
    image
    Atria Institute of Technology
    Department of MBA
    Project Work List
    Academic Year No. of Companies
    2021-2022 14 Read More
    2020-2021 38
    2019-2020 33
    2018-2019 34

  • INDUSTRY INTERFACE / MOU

    Atria Institute of Technology
    Department of Master of Business Administration
    MOU
    Sl.No Name of the Institution/Organization Beneficiaries Links
    1 KPMG To deliver training on Certified Business Analytics professional course Read More
    2 RJS International Multidisciplinary Research Foundation Academic and Research Collaboration Read More
    3 Bosch Academic Collaboration and Training Read More
    4 Odigma Consultancy Solutions Pvt Ltd To promote Placements,Internships, Workshops and Projects Read More
    5 Deductive Clouds Solutions LLP To provide mentoring and technology guiding services to incubated ABiC start-ups Read More

  • CLUBS

    Atria Institute of Technology
    Department of Master of Business Administration
    Clubs
    Department Clubs Links
    Entrepreneurship Development Read More
    Business Quiz Read More
    Cultural Read More
    CSR Read More
    Sports Read More
    Movie Read More
    Clubs Members List Read More

  • RESEARCH CENTRE DETAILS

    Department of MBA has qualified faculty members who are VTU recognised research supervisors. The faculty members are competent to guide scholars in field of Human Resource Management, Finance Management, Marketing Management, Economics, and allied subjects. Interdisciplinary research is encouraged by the department. Both quantitative and qualitative research are promoted by the research supervisors. At present there are seven research scholars enrolled with the department working in the field of Human Resource Management and Marketing Management. All the scholars are motivated to participate in national and international conferences and workshops. Regular seminars and workshops are conducted for both faculty and research scholars. The department offers a good environment for publication of research articles.

    Registration for PhD: The registration for PhD program is done through VTU PhD Admission Committee. It is must for eligible candidate to appear for VTU- ETR (aptitude test), Pre- Registration interview and pass the same for registration for PhD program.

    Eligibility Criteria for Registration for PhD: The candidate shall possess MBA/ equivalent Degree from a recognised university with a minimum CGPA of 6.75 out of 10 or 60% aggregate marks at the master’s level.

    Atria Institute of Technology
    Department of Master of Business Administration
    Research Scholars in VTU Under Dr. Kamala Suganthi
    Sl.No Name of Candidate Year of Registration Year Status
    1 Girish R 1AT15PBJ01 2015 Thesis Submitted
    2 Sridevi GM 1AT15PBJ03 2015 Thesis Submitted
    3 Keerthi V Suresh 1AT17PBA01 2017 In the process of academic Course Work
    4 Yashaswini Murty 1AT18PBA01 2018 In the process of academic Course Work
    5 Manjula Shekar 1AT18PBA02 2018 Course Work Completed
    Research Scholars in VTU Under Dr. Richa Das
    Sl.No Name of Candidate Year of Registration Year Status
    6 Devaki S 1AT20PBA01 2020 Course Work Completed
    7 Srilakshmi Venkata Rao 1AT20PBA05 2020 Course Work Completed

    ICABMIS Conference Proceeding : Read More

  • BEST PRACTICES

  • ALUMNI INTERACTIONS

  • CAMPUS EVENTS

  • DAC & PAC MEMBERS

  • INFRASTRUCTURE

  • ALUMNI TESTIMONIAL


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